A unique backcountry snow experience by snowcats, much like heli-skiing, yet more relaxed and social, with outstanding food by the Amisfield chefs. For us that ticks a lot of boxes.

The whole snowcat experience inspired us to think about skiing before eight-seat chair-lifts, in an era when just getting to the mountain was an adventure. That era coincided with Art Deco design of the 1920s and 1930s, inspiring the typographic logo treatment. Mixing in a contemporary digital medium, we arrived with this brand direction, skis in hand.