Our expertise
Brand Identity
For a new company, project or product
After an initial consultation with you, we develop a design brief that scopes out the key considerations and challenges. With this, we will provide you with a project estimate for your approval before proceeding.
We then distil the design brief into a brand strategy document that sets up a design direction, the foundation for brand guidelines that will become a framework for your communications and marketing.
The creative process can involve several design iterations or refinements before finalising the brand's creative direction.
Typically we develop a selection of brand assets, a minimum being the core logo graphics, all supplied as print and digital-ready artwork. The final brand package can include everything from digital stationery to a new website depending on your requirements.
Website Design
For corporate communication, services or products
After an initial consultation with you, we develop a design brief that scopes out the key objectives and core website structure. With this, we will provide you with a project estimate for your approval before proceeding.
We then distil the design brief into a creative strategy to set up a design direction and the foundation for the website structure and content management.
The creative process can involve mockups of the website design, usually covering a few pages before finalising the creative and development direction.
We will set up the website backend and help connect the domain name, testing the site before handing it over to you. We can also introduce the content management system (CMS) if you would like to manage the website in-house. Alternatively, we can be retained to manage your digital content and monitor website operations for you.
Online Store
From simple store to integrated systems
We sit down with you and get to know the ins and outs of your business. This is important because it helps us understand how you, your staff and customers like to work and shop. We get to know what kind of inventory system you use, how your shipping works and if you have a retail store or are going e-comm only.
All of this research goes into choosing the right e-commerce platform for you. We use platforms like Squarespace, Shopify and Webflow — but we like to keep an open mind and choose the perfect fit for your business.
From here we develop a brief that scopes out the key objectives, core website structure and potential platform options. With this, we will provide you with a project estimate for your approval before proceeding.
We then put together a strategic plan for how we will migrate or import all the products to the platform seamlessly. At the same time, we start putting together a design direction and high-level site-structure.
The creative process can involve mockups of the website design, usually covering a few pages before finalising the creative and development direction.
We will set up the website backend, connect the domain name and payment platforms, testing the site before handing it over to you. We can also introduce the content management system (CMS) if you would like to manage the website in-house. Alternatively, we can be retained to manage your digital content and monitor website operations for you.
App Design
Beautiful app design your audience will love
We design and build custom apps for mobile, tablet and desktop. Rich database interactions delivered with a great user experience and interface design to engage your audience. Take a look at our ‘Be here’ app example.
Business Process Design
Integrating systems, services and people
Are there projects or parts of your business you know could be streamlined, or data could be retrieved, or something techy could just make it way better?
Have a chat with us about Business Process Design. We help you unlock new levels of your business, to save time, access data or just make things easier.
We take a look at the pain-point area and processes to see how different pieces of technology can be assembled to solve your problem. Most of the time this doesn’t need to be expensive custom code. Often, we can plug in a few existing tools to create a no-code app that fits your needs perfectly.
Some examples of projects we’ve done:
Quantity surveyors on a remote island needed a way to digitally record data and images while offline, then automatically upload the data when back online to a cloud database that could be accessed by a mainland team.
A law firm needed a way to manage compensation claim applications in a landmark legal case
A retail store needed a way to record item rentals that could be accessed by staff at different counters
A property agent needed a way to connect website leads to their CRM
A meal delivery business needed a way to take orders and payments through a form.
Have a no-obligation chat with us about how we can help supercharge sticky parts of your business.
Digital Campaigns
Turning creative intent into ROIs
Don’t drop your “brand ball” at the last hurdle when you need to put together a campaign across social media and search platforms. We can help you run digital campaigns that not only target the right audience, but look and sound great while doing it.
Recreational can work with you to develop, run and analyse campaigns across Meta (Facebook, Instagram, Messenger, Whatsapp) and Google (Search, YouTube, Shopping and internet-wide page placement).
If you’re already running a project with us, we can take insights from the strategic work already done to create campaigns that hit the right note. Otherwise we can start off with developing a strategic roadmap to chart your course.
We can work on a project or retainer basis for these campaigns.
Content Writing
Say it well, in your own voice
The Recreational team can help translate your brand and communication goals into high-quality content that goes above and beyond AI generators.
Well-written content defines your unique tone of voice as a brand, and captures your messages concisely.
Whether you need social media, blog posts, proposal and research documents, website or advertising copy, we can help.
Communications
Building and protecting reputation
Our communications work, led by Anabel Darby, covers a wide range of projects, from product launches to crisis management, dealing with specialist media to international news organisations.
Learn more about our key areas of Public Relations, Communications and Strategy.
Not sure where to start?
That’s okay. Let’s just chat first about what you need.
Email us at hello@recreational.nz or just call Kate on 0274 466 928