Creative work
Milsford
Property developers, Milsford approached Recreational to develop a fresh and modern brand that would stand out in the crowded Ōtautahi Christchurch market.
Client
Milsford
Capabilities
Brand Strategy
Brand Design
Website Design
Industry
Property
What we learnt
How to rethink a townhouse brand
Brand Strategy
Recreational embarked on creating a Brand Strategy document for Milsford that outlined its background, the brand universe they exist in against competitors, its brand values and its unique value proposition. This is then distilled into their brand essence, the guide post for what look and feel the brand will take on.
Milsford uses thoughtful design and a driven mindset to push what’s possible for home-buyers
Unique Value Proposition
Mindful development for better living
Brand Essence
Considering the brand essence, we looked at design examples that portrayed that message well.
A core influence here was Scandinavian design, known for its pragmatic yet playful style. This fits perfectly with “mindful development for better living.”
Geometric shapes, clean typography, strong grid systems and pops of colour make the brand feel friendly, design-forward, and accessible.
A confident style like this cuts through the copycat-noise created by other developers and is memorable.
Brand Design
Pattern
Icon
Website
Milsford asked for a website that could be launched within weeks instead of months.
Recreational put together this lightweight website built on Squarespace that can easily be updated with new projects and information.
