Creative work
Little Finch
When you think of kid’s playmats, you probably immediately think of the brightly coloured road maps that adorn many family home floors. So what happens if you’ve got a tastefully designed home and kids? This was the question that our client Georgie asked. Why can’t she have a playmat that can be both functional and beautiful?
Georgie approached Recreational to help bring her brand and product vision to life.
Client
Little Finch
Capabilities
Product Design
Brand Design
E-Commerce Website Design
Industry
Kids
What we learnt
How to make a children’s product feel sophisticated
Brand Strategy and Design
Little Finch brings sophisticated homeware to young families — starting with playmats.
The brand needed feel modern and timeless, while also showing a hint of playfulness and practicality.
We designed a logo that embodied this with a custom illustration and adapted wordmark.
Online Store
We took to brand and expanded that into an e-commerce experience for the small but well-formed product range.
Built on Shopify, the store is easy to navigate and purchase from for customers and effortless to manage for the client.