Creative work
Glendhu
Only 10 minutes away from Wānaka and Treble Cone, and in proximity to the UNESCO World Heritage designated Mt Aspiring National Park, Glendhu serves as the perfect base to capitalise on outdoor recreation. So of course we wanted to design the brand and website for this new residential and golf course development. The icon draws inspiration from the original three-pronged farm station cattle branding iron.
Client
Darby Partners
Capabilities
Brand design and development
Industry
Property development, civil infrastructure, real estate marketing, golf, tourism
What we learnt
As with our other brand projects, developing brand guidelines early creates consistency in marketing and communications. Nevertheless, identities can evolve as the product develops. Our design has easily adapted to small changes in strategy and planning, which is typical of a greenfield project.
