Simon Darby

Design PARTNER   M +64 21 704 435

Practice Partners, Simon, Kate and Anabel Darby

Practice Partners, Simon, Kate and Anabel Darby


Simon is a designer and creative director with over 30 years' experience in Australia, New Zealand, Asia, Canada and the U.S. He has worked across every aspect of brand design and marketing, with some of the world's leading advertising agencies, industrial and digital designers. Simon's digital design work has been recognized with several international design awards.

Simon has worked extensively with start-up companies and corporations alike. Simon has experience across a wide range of sectors including healthcare, technology, banking and investment, tourism and business travel, entertainment and broadcast media.

What Simon brings to each and every brand project is the ability to dive deep into the individual market that a product or service operates in. With this understanding he is able to shape branding, messaging and a clear strategy for the product or service being marketed.

Simon's perspective is 'we work in that creative space between what our client needs and what their market wants'. Simon is a strong advocate of integrated brand and product marketing tightly aligned to market channels, particularly online. Simon believes good brand design sets you apart from the competition. Good design engages with your market creating strong relationship equity.

Simon is a co-founder of Dovetail X, a platform for assembling creative and tech teams to collaborate with.