Identity by design
The simple truth about identity design is it reflects squarely on you. Look good and you inspire confidence. Look bad and it's just the opposite. We work with a lot of startup businesses and new products. Some of these are so new there isn't even anything to show, except an identity built around the vision and talent of the company. That identity can be the foundation that endures many development cycles in the lifetime of a business. An identity is a valuable piece of intellectual property. For some, identity design is a logo, but in fact it's a brand design flow that weaves its way through the business, making it stronger, connecting all the parts so they can move as one in the same direction with confidence. That gives clients and customers confidence, which is an extremely valuable asset to trade on.