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Anabel's communication and public relations experience spans more than 25 years in the international tourism, business events, major events, and hospitality sectors.
She was editor of Air New Zealand's in-flight magazine, before moving to Australia to further her career in magazines and PR.
Prior to setting up her own company with partner Simon Darby, she was an account director with a leading Sydney-based PR agency, managing major international corporate, healthcare and travel industry clients. She has travelled widely, working in Hong Kong, UK, and Canada before settling back in the heart of New Zealand's South Island, Christchurch.
As a writer and communications consultant, her clients include Christchurch and Canterbury Tourism, Conventions and Incentives New Zealand, Christchurch Convention Centre, Anthony Harper, and The George group of hotels. She has also managed the publicity for major events in Christchurch including the World Buskers Festival, Ellerslie International Flower show, the New Zealand Jazz and Blues Festival, Anthony Harper Summer Theatre 2016 and 2017, and New Zealand Cup and Show Week.