About + Contact

We are a project-based brand design and communications agency, founded by family team Anabel, Simon and Kate Darby.

With three practice partners we work across brand development, web design, public relations and communications, with client projects in New Zealand, Australia, Canada and the United States.

Our New Zealand clients include Anthony Harper, Convention and Incentives New Zealand (CINZ), Darby Partners, Dovetail X (US), GCH Aviation, Glendhu Bay, House of Travel Christchurch City, Jack's Point, Perpetual Guardian, Openly, and Soho Basin.

We have worked on a wide range of prestigious hospitality and tourism projects with clients including Accor, Amisfield, Blanket Bay, Brooke Serene Group, ChristchurchNZ, Clearwater Resort, Jack’s Point, Millennium Hotels and Resorts, Soho Basin, Te Pae Christchurch and Vbase.



Anabel Darby
Communications Partner

M +64 21 668 090


Simon Darby
Design Partner

M +64 21 704 435


Kate Darby
Design Partner

M. +64 27 446 6928

Anabel’s communication and public relations experience spans more than 25 years in the international tourism, business events, major events, and hospitality sectors. She was editor of Air New Zealand's in-flight magazine before moving to Australia to further her career in magazine publishing and then PR.

She has managed the publicity for major Christchurch events including the World Buskers Festival, Ellerslie International Flower Show, the New Zealand Jazz and Blues Festival, New Zealand Cup and Show Week, and Anthony Harper Christchurch Summer Theatre.

Kate and Simon Darby are both award-winning creatives with experience working across the design industry. Kate hosts the podcast Design Work, and has been recognised as ‘one of eight creative New Zealanders to know about’ in 2019. Simon is a designer and agency founder who has worked for global agency networks and tech start-ups around the world.

We take a holistic and strategic approach to social media, carefully selecting the right channels and creating content with real value and impact. Our social media supervision stretches across industries and platforms, with a finger on the pulse of the ever-changing landscape.